Guides
Good decisions start with understanding.
Plain-language guides for the numbers behind your business.
PRICING FUNDAMENTALS
Margin vs. markup: the small difference that changes your price
Why adding 30% to your costs doesn’t give you a 30% margin, and how to set the right target.
BUSINESS PLANNING
How many sales does it take to break even?
Separate fixed costs from variable costs and find the sales that actually pay the bills.
UNDERSTAND YOUR NUMBERS
Revenue, profit, and cash flow tell different stories
A profitable month can still leave cash tight. Know what your monthly estimate does and doesn’t show.